Lighting is the most important technical aspect of any photograph. Cameras, lenses, and everything else are completely irrelevant unless you have good enough light to make a good photo.
No amount of Photoshop or plug-in software filters can replicate good light.
No amount of Hollywood special effects can change the lighting if it wasn't there to begin with, unless you repaint each and every pixel the hard way.
How do we get great light in Hollywood? We make it with three trucks of generators and lighting equipment. That's all the junk you see on a movie set: it's all the lights, scrims, gobos and supports for it all. Half the names you read in the credits are the guys who have to rig all this up. All that lighting is there to make everything look natural, as if there was no artificial lighting used at all. The camera itself is tiny by comparison.
When you shoot in a studio, or shoot smaller subjects like people outdoors, you can bring your own lighting. When it comes to photographing mountains, you're probably going to have to take whatever light you're dealt by God and nature. Most of my discussion refers to natural light; in a studio, its far more complex. In all cases, you follow your eye to highlight what you want, and downplay what you don't.
When you work in nature and don't have a $10,000,000 budget to create your own lighting, you have to wait for nature to do its thing.
No matter how expensive your camera, lighting is everything, so if you don't have spectacular light, you won't get spectacular images.
Source : http://kenrockwell.com
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